Athenos Feta

Athenos was the leader in the feta industry. Only problem was, when most people think of feta they just think of greek salads. To change this perception and grow the category as a whole, we showed off the versatility of feta with cooking show that was full of quick and easy recipes. To help make sure everything was prepared the authentic greek way, we brought Yiayia.

Each long-from recipe was accompanied by a video that gave a quick tutorial on how to prepare each dish. As expected, Yiayia had something to say about these as well. Here are a few:

Each film was featured on our revamped website, where we showcased our range of products, promotions, and a series of long-form recipes that use Athenos feta.

We also extended our recipes and Yiayia's wisdom to Facebook and other social media.